Product Sustainability

Great-Tasting Brita® Water: It's Good for the Planet

A single Brita® pitcher and filter (1 pound of plastic) can replace 300 standard 16.9 ounce containers of bottled water (15 pounds of plastic), thus saving energy and the use of petrochemicals to make plastic. And that doesn't include the fuel needed to transport bottled water from plant to store and from store to homes.* At FilterForGood.com, consumers can pledge to switch to reusable water bottles filled with home-filtered water. Making the pledge takes only seconds, but can have a long-term effect on the earth by helping to reduce the more than 60 million plastic water bottles thrown away every day in the United States.

And unfortunately, about three quarters of all plastic water bottles are not recycled, finding their way to landfills. Using one Brita filter also helps keep more than 200 plastic bottles out of our landfills.

Switching to reusable water bottles and home-filtered water is good for consumers' wallets, too. The average Brita® pitcher filters 240 gallons of water a year for about 19 cents a day. To get the same amount of water from water bottles would require 1,818 16.9-ounce water bottles a year. At an average cost of a dollar a bottle, that's $4.98 a day.

Since January 2009, consumers have been able to recycle Brita® water pitcher filters through a program with Preserve®, the leading maker of 100 percent recycled household consumer goods. Preserve® offers an environmentally friendly recycling infrastructure for No. 5 polypropylene plastic, a primary material in Brita® pitcher filters, through its Gimme 5 recycling and reuse program.

Preserve® collects the filters to use in its line of eco-friendly, 100 percent recyclable personal care, tableware and kitchen products. Preserve® products made in part from Brita® filters are available at leading retailers, allowing consumers to purchase new sustainable products they helped create.

Preserve® is a registered trademark of Recycline, Inc.

*Source: www.filterforgood.com. Each filter produces 40 gallons of water and the average Brita owner uses 6 filters in a year to produce 240 gallons, or 30,720 ounces, of fresh-filtered water. 30,720 ounces is equivalent to the water found in 1,818 16.9-ounce water bottles